Purecotton Packaging – Some think cotton is ordinary.
We realise its potential and make it extraordinary.
Extraordinary cotton. For everyone. For a whole life.

Public.london did the whole concept for Purecotton's new flagship store which is now  translating to other 250 stores in China. Together with our packaging designer, I was focusing on creating the illustration for the packaging. Organic shapes linked back to their core elements water, soil, air, and sun. The kids packaging was the only one getting released and sold over 1 million times in the first month.

Packaging Design, Illustration