Amnesia

Technoclub Amnesia

Technoclub Amnesia

This project served as preparation for the final apprenticeship examination. The aim was to give a new look to the Milan techno club "Amnesia", which really exists.

In my concept the techno should be noticeable. I achieve this here through close-ups of various synthetic materials. In addition, there is the straight-lined constructed logo, which is also used as a grid for the posters. This linear grid, which emerges from the logo, can be changed at will, like a construction kit. The line at the edge is repeated on the back of the stationery and other applications. It shows the reference to the front or other means of communication, but is the simpler part of the concept, to balance the whole and bring calmness into it.

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©2018, Tanja Zogg